In the world of aggressive marketing strategies and increased amount of competitors which, regardless of their distance, reach your clients’ homes using the power of the internet, your company’s presence on the world wide web is a must. Most people know this by now and the concept does not require any further elaboration, however, many of us don’t realize that being present on the internet and being truly present on the internet are two completely different things.
Many companies rush to establish their internet presence as soon as possible, but later do not do much to plan a clear online strategy, unaware of the fact that without it you are as good as invisible on the web. Here are a couple of quick points which should help you get a picture of what you should aim for when you sit down to prepare your plan to conquer the cyberspace.
Website is still the most important thing you can have on the internet and it should serve as a hub for all the efforts which are part of your digital strategy. However, it is not enough only to have a website – a bunch of letters and a couple of photographs on a blank web page – and expect people to stumble upon it on a regular basis.
The first thing to do is to optimize the website in such a way that it is easy for search engine to index it properly and make you properly visible there. Choosing a catchy and descriptive domain name is a beginning; structuring the website so that it is easily navigable and a pleasure to browse through is another must. Web design is also an important thing to take seriously, because first impression matters on the internet as much as in real life. Hiring a person to create a visually attractive website is easy, however, bear in mind that the best designers are usually the most expensive, so plan your funds in advance.
Although we will talk more about this in the next section, it is worth noting here that making it easy for your potential clients to get in touch with you should be an important part of your website related activities. Google (who, as far as your online efforts are concerned should be your primary concern) likes websites which have comprehensive contact details, like addresses, email addresses, telephone numbers, social network profiles and contact forms. This is not hard to do, but significantly improves your website’s authority and makes you look much more professional.
Once your website, your online base, is up and running, you should proceed further and start promoting it on the internet. There are a couple of ways in which you can do this and it is probably best if you manage to strike a perfect balance between good old paid advertising and social network based word of mouth marketing. Whatever you decide, though, the most important phrase to remember is – online engagement.
You need to build your following on social networks like Facebook and Twitter and you will manage to do this only if you offer people engaging content and captivate them with what you have to offer. Bear in mind that social network users are constantly bombarded by companies who wish to attract their attention, the consequence of which is that people tend to ignore most of those attempts. If you want to stick out and be different, you need to focus a lot of your resources into social network management.