Top 5 Promotional Products Trends for 2014

 - by Sophie Andersen

When it comes to bringing your brand closer to the public, the internet has been the most dominant factor for quite some time. It seems like nailing that hashtag or retweeting a popular tweet is all it takes to make or break your company’s image, and frankly, it’s true. However, digital marketing isn’t everything and it would be unwise to disregard the use of physical space and “In Real Life” ways to promote your brand or product. The following promotional trends should give you a better insight into how to raise public awareness of your brand or company.

Tote Bags

When you think of it, tote bags are essentially small billboards displaying companies’ logos and messages at almost no cost, and it is due to this fact that they have never ceased to be a popular marketing tool for virtually any shop out there. What makes them appear on this list, however, is the fact that companies have finally started experimenting with the available space by not mindlessly printing their logo on it, but rather including eye-catching art or messages. On top of that, you can order some made out of recycled matter, which should even further contribute to your image.

iPhone Cases

If you want your brand to be carried around, targeting the iPhone user base will most likely result in success, as long as you do it right. Instead of providing your clients with junk they have absolutely no use for, give them something they really need: an iPhone case. When it comes to design, the case should be a clear representation of your brand identity while also appealing to the eye.

Custom Water Bottles

Marketing on food items is another old strategy that has been used for a long time. Nowadays, it is custom labeled water bottles that are becoming very popular in virtually every niche market. Large corporations use them during meetings and small brands hand them out on the streets. They have grown in popularity due to the fact that water is obviously enjoyed by a far larger group than any other beverage or food. By creating your personal water bottle, you not only reach out to your clients, but also give them something healthy.

Promotional Sunglasses

Very popular during particular events, sunglasses with your brand on them will surely be taken within the first hour. Again, this falls under the easiest way to promote your product as it is an item most people tend to use as a daily accessory. All it takes is a quick research to find the most popular model and you can order them within a few minutes. Rest assured, such investment pays off.

3D-Printed Merch

This one requires some creativity on your part, but the results can be quite astonishing. If you are a small company looking into catching consumers’ attention, you can work on a unique 3D model of your logo and 3D print it in various sizes and colors. You can then use them in a great variety of ways, for example as tokens which serve as discount coupons, or perhaps creating your own unique key-chains. There are no limits, it all comes down to your imagination.

While the internet serves as the main marketing tool, the aforementioned products will catch your potential clients’ attention and remain in their heads like no advert or tweet. Hopefully these tips have inspired you to go out there and reach out to your target audience in new and interesting ways. Remember that marketing success comes from creativity, and it’s up to you to find the most suitable way for your brand.