Public relations support marketing a great deal. Therefore, when you look forward to marketing tools, there is a need to give more importance to public relations as well. In general terms, marketing endorses the transfer of goods and services from the manufacturer and supplier to the consumer. At the same time, public relations assist an organization and its public’s to become accustomed to each other. Without a doubt, marketing and public relations have attained increasing influence in the business world and both are essential to enhance the image of a company. Read this article »
If you are a new business you might be asking yourself: “Should I use printed media for my advertising circle?”
If you are established one your question would be: “Should I stop printed advertising and switch all my budget to internet?”
Most of the businesses asking themselves those questions today. As a marketing industry specialist I will try to answer it in a most efficient way. But first, you need to ask yourself a few question:
- What size is my business?
- What is the age of my targeted clientele?
- What is the competition in my industry?
Based on these “variables” your answer might outweigh to print or online advertising. Read this article »
In the world of aggressive marketing strategies and increased amount of competitors which, regardless of their distance, reach your clients’ homes using the power of the internet, your company’s presence on the world wide web is a must. Most people know this by now and the concept does not require any further elaboration, however, many of us don’t realize that being present on the internet and being truly present on the internet are two completely different things. Read this article »
Social marketing has become the largest form of marketing media in the modern world. Most advertisements no longer simply sell a product, but it’s also to make the customer want to buy the product because it appeals to their interest. The hardest part of Social marketing, however, is the fact that everyone has a different method of appeal, which means that no matter what you do, you’re never going to appeal to everyone you advertise towards. The challenge then is what you can do to make your advertisement work for the bulk of the population that you’re advertising to. So how is that done? How can you appeal to a large audience if everyone thinks differently? Well there are a few things that you can do that appeal to different parts of the human psyche. Read this article »
Despite recession, rate damping, inflation and uncertain economy forecasts construction and home improvement today are still the most money-drawing and reach industries in Canada. Canadian population is growing fast, and everyone knows that the safest place to invest money into is housing and real estate in populated areas.
The way the industry works, however has changed. With online marketing starting to become a huge success, many small companies grew exponentially within a few years. So big, in fact, that some big corporations are losing clients to smaller companies, just because they decided to go online. Read this article »
Computers are quickly becoming the most common form of media in a person’s home. There are millions of websites people go on every day to do different things, and what keeps them interested is a well-written and thought out landing page. If you’re a moderator, an Administrator or even the head of the company, your top priority is to sell products through your website.
A landing page is the page that you end up on when clicking an internal or external link within a website, they are the main pages to a website in all. There are many things you have to do in order to have a successful landing page that stands out from everyone else, and there’s a fine line between success, and not so much. Here are some helpful tips to make sure you can create a successful landing page on your website. Read this article »
Whether you are the jack-of-all-trades in a sole proprietorship, a member of a partnership, a member of a company measuring 5-15 members or a transcontinental corporation, ethnic advertising is guaranteed one of the smartest business investments that you could undertake.
Read this article »
Here are some terms from SEO industry and their meanings:
SEO – Search Engine Optimization
Keyword / key phrase – a word or phrase your website might be found by in search engine results. For example: “Online Marketing Agency Toronto” is a very competitive key phrase.
Long-tail Keywords – some business owner may choose optimizing long length key phrases to qualify his website visitors. For example “Home Builder NY” has much more search traffic then “Custom Home Builders NY” but ”Custom Home Builders NY” (which is a long tail keyword) will only trigger high end customers.
This is the age of social media. However, admitting it is difficult, but extremely necessary. Profiles and pages on Facebook have become insanely popular and relevant for audiences to pay attention to. Getting appreciate gestures from friends and family can mean a load, so why not pump up those likes on your statuses and the content you share? This is one of the most uplifting aspects of Facebook that many individuals and organizations appreciate. Gaining recognition would increase the acceptance of your page, and amplify your name among viewers and audiences. If you are working for a company, some marketing strategies can be applied to ensure successful trafficking. Read this article »